Services Platform Success Stories The Team Resources Book a Call
Prepare to Win

Out-prepare.
Out-execute.
Out-sell.

The best sales teams and sellers out-prepare, out-execute, and sell the way buyers actually buy: with business cases. Meet Playboox.

RIGOROUS PREPARATION CONSISTENT EXECUTION BUYER CENTRICITY
Our Conviction

Built from experience on every side of the deal.

Our team has spent decades selling, leading, enabling, operating, and buying enterprise SaaS. We've won transformative deals, lost deals we should have won, scaled sales organizations, and helped decide which investments moved forward.

Those experiences shaped a shared conviction: the best teams prepare with rigor, execute with discipline, and sell how buyers buy, with business cases.

That conviction became Playboox.

120+
Years combined enterprise SaaS experience
4x
Presidents Club winners on the team
50+
Enterprise SaaS orgs enabled globally
2
Sales Enablement Society co-founders
The Team

We've carried the bag. We've run the org. We've closed the deals.

Our team has carried quotas, led global sales organizations, built enablement functions, managed P&Ls, advised leading enterprise SaaS companies, and made enterprise buying decisions.

That breadth of experience gives us a practical understanding of how winning sales organizations operate and how buyers evaluate complex investments.

Daniel Zamudio
Daniel Zamudio
Founder & CEO

Daniel began at Xerox, became Gartner's top global salesperson, helped launch Symantec in Europe, served as COO of a publicly traded enterprise martech company, and earned his MBA from Berkeley Haas.

He has advised leading enterprise SaaS companies on value selling, enablement, and complex deal execution.

Focus: Business cases, value selling, executive engagement, and enterprise deal strategy.

Steve Maxwell
Steve Maxwell
Managing Director

Steve spent more than 17 years at ServiceNow, helping build and lead global sales training and enablement during a period of significant growth.

He has also held senior enablement roles at Cloudera, Medallia, ExtraHop, and Avaya.

Focus: Global sales readiness, enablement strategy, leadership development, and organizational scale.

Renee Capovilla
Renee Capovilla
Consulting Partner

Renee is a co-founder of the Sales Enablement Society and an experienced enablement leader whose career began at Xerox.

She has led enablement initiatives at Forescout, Palo Alto Networks, and Juniper Networks.

Focus: Enablement architecture, curriculum development, certification, and sustained behavior change.

Brian Carr
Brian Carr
Consulting Partner

Brian has spent more than 30 years building and leading enterprise sales organizations.

His experience includes senior revenue leadership roles at Forescout, Malwarebytes, Conviva, and Good Technology.

Focus: Revenue leadership, enterprise sales strategy, executive coaching, and complex deal execution.

Ready to work with people who've done it?

Book a Call